Aug 29, 2023Liked by Nick Lafferty

Another great one, Nick! I particularly like the angle of mentioning to your client that they're "one of a small number of clients I take." I think it's a very elegant way of promoting scarcity/urgency.

Also, the CTA on budget timing shifts the conversation away from the 'if' and into the 'when'. Nicely done - will be leveraging these soon!

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Aug 30, 2023Liked by Nick Lafferty

Great insight to raise your rates by 10-25% for each new client! Any chance you've run into an issue when a new client is referred by an existing one, though? Like if the clients have talked about pricing amongst each other.

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I also think this is a rare edge case. Makes sense re: how long it's been since raising your rates!

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